Aesthetics Clinic Marketing Blog | Pabau Medical Software Solution

New Businesses

Breaking down med spa operational costs

Have you ever looked at your med spa expenses and thought, “Where is all my money going?” You’re not alone. The funny

Tanja Lepcheska March 17, 2025

New Businesses

How to implement charm pricing at med spas to boost revenue

When we see prices, we aren’t seeing the numbers alone. It’s an entire perception of whether the service or product is a

Tanja Lepcheska March 13, 2025

New Businesses

How to start and manage a spa referral program

Happy clients are a med spa owner’s best marketing too. When someone loves their facial, filler, or laser skin treatment, they’ll probably

Maja Muzhdeka March 13, 2025

Gift card tracking in med spas: Benefits and best practices

Marketing and revenue growth

Gift card tracking in med spas: Benefits and best practices

Gift cards — everyone loves getting them, but not everyone remembers to use them. That’s right, a surprising number of gift cards

Ivana Kotorchevikj March 13, 2025

Med spa compensation strategies for retaining top talent

Efficiency and work/life balance

Med spa compensation strategies for retaining top talent

Here’s a wild thought: What if your best employees are secretly scrolling job boards on their lunch breaks? 🤔 Employee retention is

Ivana Kotorchevikj March 12, 2025

How to upsell and cross-sell med spa services

Efficiency and work/life balance

How to upsell and cross-sell med spa services

Everyone knows the classic line, “Would you like to make it large?” That’s upselling in action. And when your barista nudges you to

Ivana Kotorchevikj March 3, 2025

How to hire LPNs for your med spa blog post header

New Businesses

How to hire LPNs at your med spa: A quick overview

A med spa without a Licensed Practical Nurse (LPN) is like getting a facial without having a proper skin care routine. Sure,

Tanja Lepcheska February 28, 2025

Efficiency and work/life balance

The 4 best AI practice management tools for med spas

No need to fire up a Delorean and head Back to the Future, the future is here. Artificial intelligence (AI) is everywhere,

Ivana Karafiloska February 28, 2025

How to hire a medical director for your med spa

New Businesses

How to hire a medical director for your med spa

You’re standing before an exciting milestone in your career — launching your very own med spa! It’s your chance to build something truly

Ivana Kotorchevikj February 27, 2025

Marketing and revenue growth

9 strategies for marketing your IV drip clinic

The wellness industry is booming, and IV therapy clinics are right at the heart of it. More people are turning to IV

Jana Dimovska February 7, 2025

New Businesses

Booth rental or commission? Choosing the right setup for your salon or spa

When it comes to running a successful salon or spa, one of the most important decisions you’ll make is how to structure

Jana Dimovska February 7, 2025

New Businesses

The power of med spa before and after photos with Pabau

Nothing speaks louder about the effectiveness of your treatments than real, visible results. A side-by-side comparison tells the story better than words ever

Jana Dimovska February 4, 2025

New Businesses

Essential tips for setting up a medspa online booking platform

Is your online booking platform fully optimized? Or are there key steps you’re missing that may be costing you bookings? Using digital

Jana Dimovska December 25, 2024

Pabau’s spa reputation management features

Patient engagement and experience

Pabau’s powerful spa reputation management features

Your spa reputation isn’t important – it’s everything! It’s the difference between winning new clients… or losing them to competitors. Customer reviews

Ivana Kotorchevikj December 12, 2024

Patient engagement and experience

The ultimate aesthetic interest questionnaire template for your clinic

Want the aesthetic interest questionnaire template? Grab it right here! With new aesthetic trends popping up all over social media all the

Tijana Kargovska October 17, 2024

Patient engagement and experience

Why surveys and reputation management are crucial for med spa success

How do you measure your med spa’s success? Is it appointments booked? Profit made in the last month or year? New clients

Ivana Kotorchevikj September 27, 2024

Patient engagement and experience

Boost revenue and transform medspa operations: The benefits of review management software

Discover how Pabau’s review management software streamlines Medspa operations, enhancing client satisfaction and boosting your business’s online reputation.

Tijana Kargovska September 24, 2024

Patient engagement and experience

Guest blog: Why mobile rewards are the future of client engagement

As more and more competitors enter the market, it’s even more important than ever to get client engagement, loyalty, and referral right,

Lucy Galloway August 29, 2024

Compliance and security

A complete guide to California med spa licensing laws

The med spa industry is booming in California – and with good reason. More and more people are seeking minimally-invasive treatments that help

Jana Dimovska January 30, 2025

taxable and non-taxable spa services in California

Compliance and security

A breakdown of taxable and non-taxable spa services in California

We can all agree that tax laws are confusing, and when it comes to spa services in California, they can feel downright

Ivana Kotorchevikj January 8, 2025

Compliance and security

Can nurses administer Botox injections?

Botox (botulinum toxin) is on top of the list of most sought-after cosmetic treatments and has been on top for quite a

Tijana Kargovska December 31, 2024

Membership contract template for med spas

Compliance and security

Membership contract template for med spas

Can’t wait? Jump right to the template! Med spa memberships are great for you and your clients – they enable clients to

Ivana Kotorchevikj November 28, 2024

Compliance and security

How to navigate CQC violation investigations: A complete guide

The Care Quality Commission (CQC) is the independent regulator of health and social care services in England. Their mission is to ensure these

Jana Dimovska October 22, 2024

Compliance and security

Understanding California cosmetology laws (Updated as of 2025)

Staying informed about state regulations is crucial for beauty professionals, as it not only fulfills a legal obligation but also ensures the

Jana Dimovska October 17, 2024

Compliance and security

Ensuring HIPAA compliance in your paperless practice: A guide

Many industries are embracing the advantages of going paperless, eliminating the necessity for physical records, endless printing, and filing cabinets that take

Jana Dimovska October 16, 2024

Compliance and security

The essential compliance checklist for aesthetic clinics in the UK

The word ‘compliance’ is likely to make even the most experienced practitioners feel apprehensive. After all, compliance is complex and always evolving.

Tanja Lepcheska October 10, 2024

Compliance and security

What licenses do you need to open an aesthetic clinic in the UK?

If you’ve decided that you’d like to make the leap and open your first aesthetic clinic, the first thing to say is

Tanja Lepcheska October 4, 2024

Efficiency and work/life balance

Med spa compensation strategies for retaining top talent

Here’s a wild thought: What if your best employees are secretly scrolling job boards on their lunch breaks? 🤔 Employee retention is

Ivana Kotorchevikj March 12, 2025

Efficiency and work/life balance

How to upsell and cross-sell med spa services

Everyone knows the classic line, “Would you like to make it large?” That’s upselling in action. And when your barista nudges you to

Ivana Kotorchevikj March 3, 2025

Efficiency and work/life balance

The 4 best AI practice management tools for med spas

No need to fire up a Delorean and head Back to the Future, the future is here. Artificial intelligence (AI) is everywhere,

Ivana Karafiloska February 28, 2025

How to open a second med spa location: A quick guide

Efficiency and work/life balance

How to open a second med spa location: A quick guide

If your first medical spa location is thriving, you may be thinking about opening a second. That’s exciting news! After all, more

Ivana Kotorchevikj February 12, 2025

Efficiency and work/life balance

7 tips to streamline appointment booking at your med spa

If someone asked you to rate your appointment scheduling process in your spa out of 10, what would you give it? 8?

Ivana Kotorchevikj October 9, 2024

The power of automated pre and aftercare emails for medspa practices

Efficiency and work/life balance

The power of automated pre and aftercare emails for medspa practices

A day in the life with a medspa business – clients arriving for appointments, phones ringing, bookings being taken, administering treatments… It’s

Tijana Kargovska September 12, 2024

Efficiency and work/life balance

Top features to make your spa stand out in 2025

The spa industry is growing, and it’s growing fast. In fact, its growth rate is expected to rise by nearly 12% this

Jana Dimovska May 20, 2024

Efficiency and work/life balance

Should you offer refreshments to your spa customers?

As a spa owner or manager, you strive to provide your clients with a memorable experience. Did you know that something as

Jana Dimovska April 26, 2024

Efficiency and work/life balance

Level up your spa: 7 benefits of integrated payment processing

For any bustling spa, staying ahead of competitors means not just meeting, but beating client expectations. While automated reminders and savvy marketing

Sara April 4, 2024

Marketing and revenue growth

Gift card tracking in med spas: Benefits and best practices

Gift cards — everyone loves getting them, but not everyone remembers to use them. That’s right, a surprising number of gift cards

Ivana Kotorchevikj March 13, 2025

Marketing and revenue growth

9 strategies for marketing your IV drip clinic

The wellness industry is booming, and IV therapy clinics are right at the heart of it. More people are turning to IV

Jana Dimovska February 7, 2025

10 gift card promotion ideas for med spas

Marketing and revenue growth

10 gift card promotion ideas for med spas

Everyone loves gift cards. What’s not to love about “free money” to spend on your favorite treatment? And for med spa owners,

Ivana Kotorchevikj January 24, 2025

Marketing and revenue growth

Enhancing spa service add-ons with Pabau’s powerful tools

You don’t want your clients to just feel good when they walk out of your spa – you want them to feel

Ivana Kotorchevikj December 5, 2024

Marketing and revenue growth

Pabau vs MailChimp for client communication

Consistent communication with your clients can position your med spa as a business that genuinely cares about client satisfaction and overall customer

Jana Dimovska October 18, 2024

Marketing and revenue growth

7 tips for optimizing your med spa Google Business Profile

Your med spa is finally open — you made it! Equipment and rooms are in place. Products are stocked. Your team of

Ivana Kotorchevikj September 4, 2024

Marketing and revenue growth

10 med spa package ideas you can steal

Med spa packages are a really smart business move. For one, they have a strong commercial value. If a client books a

Jana Dimovska September 3, 2024

Marketing and revenue growth

12 things you can do with the Marketing Plus upgrade in Pabau

Let’s admit it – healthcare marketing can be a bit of a rollercoaster🎢 This is often because practitioners are juggling marketing along

Tanja Lepcheska August 30, 2024

Marketing and revenue growth

Med spa social media marketing: 8 tips to increase online engagement for your clinic

These days, it seems like everyone and their dog has a business page on social media. But let’s be real: just having

Teodor Jurukovski July 31, 2024

New Businesses

Breaking down med spa operational costs

Have you ever looked at your med spa expenses and thought, “Where is all my money going?” You’re not alone. The funny

Tanja Lepcheska March 17, 2025

New Businesses

How to implement charm pricing at med spas to boost revenue

When we see prices, we aren’t seeing the numbers alone. It’s an entire perception of whether the service or product is a

Tanja Lepcheska March 13, 2025

New Businesses

How to start and manage a spa referral program

Happy clients are a med spa owner’s best marketing too. When someone loves their facial, filler, or laser skin treatment, they’ll probably

Maja Muzhdeka March 13, 2025

New Businesses

How to hire LPNs at your med spa: A quick overview

A med spa without a Licensed Practical Nurse (LPN) is like getting a facial without having a proper skin care routine. Sure,

Tanja Lepcheska February 28, 2025

New Businesses

How to hire a medical director for your med spa

You’re standing before an exciting milestone in your career — launching your very own med spa! It’s your chance to build something truly

Ivana Kotorchevikj February 27, 2025

New Businesses

Opening a cosmetic surgery clinic: Key steps and tips

Long gone are the days when cosmetic surgeries were reserved for celebrities. Nowadays, aesthetic procedures — ranging from baby Botox to more

Tijana Kargovska February 27, 2025

New Businesses

11 Interview questions to ask to hire your next LPN

Hiring an LPN who leaves after a few months — or worse, one who lacks the essential skills your practice or med

Ivana Karafiloska February 25, 2025

New Businesses

How to open a skin clinic: A step-by-step guide for owners

Skincare recommendations are everywhere on social media. LED therapy. Double cleansing. You name it, it’s probably gone viral on TikTok. It’s no

Tijana Kargovska February 17, 2025

How to find and hire skilled estheticians for your med spa header image

New Businesses

How to find and hire skilled estheticians for your med spa

They say your med spa is only as good as the team behind it. And it’s true. While clients may initially come

Tanja Lepcheska February 13, 2025

New Businesses

8 Pabau features that help private practices save time

Time management is a crucial aspect of running a successful private practice. But with countless tasks and responsibilities demanding your attention as

Jana Dimovska January 10, 2024

Efficiency and work/life balance

How Pabau’s injection plotting tool powers effective record-keeping

Pabau’s injection plotting feature is a specialized tool for accurately recording and tracking injectable treatments, which is particularly useful to med spas

Jana Dimovska January 10, 2024

Pabau2

A complete guide to using XERO in your salon or spa

For most aesthetics practitioners, finances are not their forte – nor should they be. Balancing top-notch care with financial intricacies can quickly

Lucy Galloway December 21, 2023

Marketing and revenue growth

The benefits of a membership program for med spas

Give before you get. Creating a membership programs for your med spa isn’t just about making money, it’s about creating a group

Ivana Karafiloska December 20, 2023

Efficiency and work/life balance

5 benefits of using medical dictation tools in your private practice

Speech recognition technology in healthcare is on the rise, and medical dictation tools are leading the pack. Speech recognition, like dictation, is

Lucy Galloway December 5, 2023

Efficiency and work/life balance

Webhooks for medical practices: A user-friendly how-to guide with examples

Real-time communication between different systems is essential in any busy medical practice. Consider payments, for instance. If your practice uses management software

Lucy Galloway November 28, 2023

Efficiency and work/life balance

How does Klarna work + 5 reasons why you should use it in your salon or spa

You can pay for home renovations in installments. You can pay for an ASOS clothing order in installments. So why can’t you

Ivana Karafiloska November 27, 2023

New Businesses

How to prepare your receptionist for using Pabau – everything you need to know

Are you looking for a hassle-free and efficient way to manage your bookings? Look no further than Pabau! This innovative practice management

Lucy Galloway November 17, 2023

Marketing and revenue growth

5 amazing automations that will boost revenue at your aesthetics clinic

Let’s be honest, running a busy practice can be a whirlwind. Between scheduling appointments, delegating staff, responding to emails, and answering the

Lucy Galloway November 1, 2023

Compare

5 best cosmetic surgery clinic management software

The number of people getting cosmetic procedures is growing, with the cosmetic surgery industry’s market value projected to be $140 billion by

Jana Dimovska September 3, 2024

Compare

4 laser hair removal clinic management software for increased revenue

Hands up if your to-do list at your laser clinic never seems to get shorter? Checking the day’s schedule, making sure rooms

Ivana Kotorchevikj August 9, 2024

Compare

5 best physiotherapy clinic management software + top features

With so many things to do around your physiotherapy practice, the last thing you need is more manual work. Some physical therapy

Ivana Kotorchevikj July 5, 2024

Compare

Why your spa needs automated payment processing + 5 tools

Hot take: slow checkout and payment hiccups can put a damper on your spa’s amazing service. This not only potentially damages your

Ivana Kotorchevikj April 2, 2024

Compare

9 best integrated payment processing tools for med spas

As a med spa owner, you want to help people look and feel their best. However, the business side of things can

Ivana Kotorchevikj March 27, 2024

Compare

7 best cloud-based practice management solutions for healthcare professionals

As a healthcare business, there are so many problems practice management software can solve for you. Automated payments, seamless scheduling, reports running

Lucy Galloway February 9, 2024

Compare

9 advanced management software for today’s trendy hair salons

Running a modern hair salon demands ruthless efficiency. Who wants to juggle appointments, chase payments, or type endless treatment recommendations? No one.

Lucy Galloway February 9, 2024

Compare

The 7 best spa booking software solutions

Modern life demands fast efficiency, and relying on old-fashioned tools can set back your spa’s growth and frustrate clients. Think about it:

Jana Dimovska January 31, 2024

Compare

6 top-rated booking software for effortless salon reservation

Efficient booking management is key to a salon’s success. It sets the right tone and makes sure clients have a smooth, convenient,

Jana Dimovska January 31, 2024

Pabau News

Announcement: The latest version of Pabau GO, our iOS app, is here!

Hold onto your smartphones because the future of mobile practice management is here! Say hello to Pabau GO, the app that puts

Teodor Jurukovski February 3, 2025

Pabau News

Pabau Sponsor the Annual Facial Aesthetics Conference Held by BTC

The Facial Aesthetics Conference run by Dr Harry Singh and Botulinum Toxin Club (BTC) is taking place this year at the DoubleTree

Pabau September 5, 2022

Pabau News

Free Live Webinars – From Pabau, to you!

We are excited to announce our new series of webinars that are designed to educate both current and new users of Pabau

Pabau February 10, 2020

New Businesses

The power of med spa before and after photos with Pabau

Nothing speaks louder about the effectiveness of your treatments than real, visible results. A side-by-side comparison tells the story better than words ever

Jana Dimovska February 4, 2025

New Businesses

Essential tips for setting up a medspa online booking platform

Is your online booking platform fully optimized? Or are there key steps you’re missing that may be costing you bookings? Using digital

Jana Dimovska December 25, 2024

Patient engagement and experience

Pabau’s powerful spa reputation management features

Your spa reputation isn’t important – it’s everything! It’s the difference between winning new clients… or losing them to competitors. Customer reviews

Ivana Kotorchevikj December 12, 2024

Marketing and revenue growth

Enhancing spa service add-ons with Pabau’s powerful tools

You don’t want your clients to just feel good when they walk out of your spa – you want them to feel

Ivana Kotorchevikj December 5, 2024

Marketing and revenue growth

Pabau vs MailChimp for client communication

Consistent communication with your clients can position your med spa as a business that genuinely cares about client satisfaction and overall customer

Jana Dimovska October 18, 2024

Marketing and revenue growth

7 tips for optimizing your med spa Google Business Profile

Your med spa is finally open — you made it! Equipment and rooms are in place. Products are stocked. Your team of

Ivana Kotorchevikj September 4, 2024

Marketing and revenue growth

10 med spa package ideas you can steal

Med spa packages are a really smart business move. For one, they have a strong commercial value. If a client books a

Jana Dimovska September 3, 2024

Marketing and revenue growth

12 things you can do with the Marketing Plus upgrade in Pabau

Let’s admit it – healthcare marketing can be a bit of a rollercoaster🎢 This is often because practitioners are juggling marketing along

Tanja Lepcheska August 30, 2024

Patient engagement and experience

How to better the customer experience of your med-spa (Using Pabau’s 12 proven ways)

Why should you care about it? Ensuring your customers have a great experience at your med spa is one of the most

Jana Dimovska June 10, 2024

Why keeping client records up to date is crucial

10 spa marketing ideas to keep clients hooked

Starting an aesthetic business: How much it will cost

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