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On paper, the medical spa industry is really hot, and is expected to reach a whopping $23.42 billion in 2026. But on the ground level, it sometimes doesn’t feel like that.
Everyone wants a slice of the lucrative revenue cake, but as more med spas open their doors, the aesthetic market becomes more competitive and saturated. Plus, inflation is starting to bite, seriously affecting the numbers of clients, bookings, and sales.
In this kind of landscape, where the competition is fierce, and economic conditions less than ideal, great treatments and exceptional care aren’t enough to stand out.
You need a smart approach for growth, including efficient sales and marketing strategies that reel new customers in and make them keep choosing your med spa business over any other.
And the secret weapon – a robust med spa software like Pabau that helps you crank up those sales, work more efficiently, and boost your revenue. 🚀
Sounds complicated? It actually isn’t when you know what you’re doing. And after reading this blog, you’ll be on the right path.
Discover eight proven strategies to boost your med spa sales, including a mix of tried-and-tested techniques and modern digital solutions.
1. Wider range of treatment packages
In this day and age, every med spa offers injectables and fillers, so you need something extra to stand out from the crowd and give you an edge.
By casting the net a bit wider with a larger range of treatment packages, you can address this diversity and tailor offers to meet different client needs and preferences. One way is to be on the lookout for buzzy trends that will make clients flock to your doors.
Polynucleotides, an injectable treatment that helps skin regeneration in a natural way, are a new trend that are causing a bit of a stir in medi-aesthetics. This is just one example, but the idea is to always keep an eye on what’s new in the industry.
Packages and bundles also encourage existing and new clients to try new services they normally wouldn’t try or even didn’t know existed.
On top of that, packages help increase overall client spend. Instead of booking only one treatment, packages encourage clients to book several sessions for a lower price per session then if they were booking a single session. This means more value for the client, and more revenue and repeat bookings for your med spa.
Shopify found that bundles significantly impact online sales, increasing the average order value (AOV) by 20%.
With a comprehensive med spa solution like Pabau, you can track package popularity and create offers based on client feedback and accurate sales data.
Selling packages isn’t limited to in-person transactions. In Pabau, you can also sell packages online, making it super easy for clients to book and boosting your revenue.
2. Richer “spa” experience
A rich med spa experience goes beyond just the treatments; it includes every step of the client’s journey, from the moment they walk through the door to when they leave feeling rejuvenated and relaxed.
Aesthetic practices often forget that when clients book treatments, they’re looking to satisfy an emotional need, besides the healthcare and medi-aesthetic.
It’s not just about the service’s nuts and bolts, it’s about the whole experience. It’s about how they feel when they visit and about doing something just for them.
If you manage to cater to your clients’ emotional needs through a rich experience, you’ll create a loyal clientele, repeat business and word-of-mouth referrals.
Try some of these tips to create a welcoming, relaxing environment in your med spa:
- Ambiance enhancements: Invest in creating a serene and inviting atmosphere through soothing décor, comfortable furnishings, calming music, and pleasant aromas.
- Customer service training: Train your providers to deliver exceptional customer service, paying special attention to empathy, attentiveness, and professionalism.
- Personalized greetings: Make clients feel valued from the moment they arrive by offering personalized greetings and attentive customer service. Use their first names, ask about their preferences, and actively listen to their needs.
What better way to make your clients feel special than by remembering their preferences and important dates, like birthdays? As software designed to help med spas deliver excellent customer experience, Pabau allows you to keep track of your clients’ details, unique needs and preferences in comprehensive client cards and give them a VIP personalized experience.
You can even send birthday vouchers with our automated email marketing feature to go the extra mile to make them feel valued and appreciated.
3. Seasonal promotions
By strategically aligning promotions with specific seasons, holidays, or events, your medical spa business can pique the interest of existing and potential customers and monetize their buying behaviors.
Timing is everything for seasonal campaigns. Plan promotions and med spa marketing efforts in advance for upcoming holidays and events, such as Mother’s Day or Valentine’s Day.
Craft messaging and marketing materials that resonate with your target audience and highlight how your treatments and packages would benefit them in the specific events.
You don’t need a dedicated marketing team working around the clock. With med spa software like Pabau, you can automate and track the success of your seasonal marketing campaigns.
Use Pabau’s marketing suite to schedule promotions ahead of time several weeks or months in advance.
Keep in mind, not all clients should receive the same message. With Pabau, you can segment clients based on their demographics, purchase history, or treatment preferences and personalize your promotions based on their unique needs and interests. For example, clients who have had botox treatments would be more interested in botox-related seasonal promotions.
You can let your creativity run free when it comes to creating seasonal promotions:
- Offer discounts on popular treatments
- Loyalty points for specific services
- Limited-time packages to create a sense of urgency and exclusivity
And that’s just for starters. Get those cogs whirring!
4. Upsell & cross-sell
You can leverage booking software to upsell treatments and nudge people to buy packages. Not only do your clients to get a great deal on multiple treatments, your business also wins – because you’re encouraging clients to spend more than they planned.
At the same time, you can keep your schedule filled weeks and months in advance, which helps you predict your resource utilization and boost sales.
A smart online booking solution should include functionalities that flag up when a client tries to book a single treatment, showing that they can make savings by booking a package.
Additionally, your staff are the forefront of your customer relationships, and open up tons of upselling and cross-selling opportunities for your med spa.
Training your staff to recognize and be able to effectively upsell or cross-sell to clients is essential to increasing med spa sales and revenue and providing the best experience for your clients.
You could upsell to premium or upgraded versions of clients’ chosen treatments, for example. If a client has booked a standard facial, staff can recommend upgrading to a deluxe facial with additional benefits such as advanced skincare ingredients or a rejuvenating collagen mask.
Pabau’s comprehensive client cards provide your staff with valuable insights into client treatment history and preferences, enabling them to make informed recommendations tailored to each client’s individual needs.
Apart from detailed client data, Pabau’s robust reporting features provide granular insights on product sales, service utilization, and client spending patterns. This data helps your staff pinpoint which treatments or products are popular among clients and which ones may not be selling that well. They can use this data when cross-selling or upselling to customers.
5. Membership programs
A membership program is a win-win situation both for your med spa and your clients. Clients pay a monthly fee and get access to discounts on treatments as well as special offers and perks. Memberships also allow clients to spread the cost of a treatment, so they can pay towards it each month instead of paying the whole sum on the day of the treatment.
For your med spa, a membership program means:
➡️ Steady, predictable revenue
➡️ Increased client retention
➡️ Competitive advantage
➡️ Improved revenue forecasting and future planning
For your clients, there’s value for money – and a sense of exclusivity that comes from being a member. This equals more happy and loyal clients. Membership programs also encourage clients to be more engaged and connected to your brand. As a result, they are more likely to become your brand advocates and promote your services with family and friends.
Loyalty program customers with an emotional relationship with a brand have a 306% higher lifetime value and are 71% more likely to recommend the brand to others.
To set up a successful membership program:
- Define different tiers or levels of membership based on the range of services and benefits offered—for example, basic, premium, and VIP for different client needs and budgets.
- Identify the benefits and perks that members receive at each membership level.
- Set pricing for each membership level based on the value of the benefits and services
- Create a marketing plan and promotional campaigns to promote the membership program to existing clients and attract new members.
The good news is that after you have all of the above figured out, you can use medical practice management software like Pabau to effortlessly manage membership programs. You can easily track memberships, including when clients joined, their chosen pricing tier, and their membership expiration.
Also, you don’t need to manually remind members to renew memberships. Pabau will automatically charge your clients monthly, while you and your clients enjoy the benefits.
Our membership management feature is due to be released until July-September this year!
Image credit: Intrigue Cosmetic Clinic
6. Build your social media
Social media platforms are your direct links to the digital world and opportunities for building trust with potential clients. Therefore, it’s a must part of your digital marketing strategy.
Although social media doesn’t play a direct role in your SEO (search engine optimization) and rankings, studies show that social media platforms have a significant role in driving traffic to your website and increasing your brand awareness and online presence.
Take into account some of these social media marketing tactics:
- Keep a consistent brand identity across all social media platforms. This helps to reinforce your brand’s image and makes it easily recognizable to your audience.
- Keep your audience engaged with before-and-after photos showcasing your treatments’ results, behind-the-scenes looks at your spa, and client testimonials. Important: Always get client consent before sharing any client-related content.
- Engage with your audience by responding to comments and messages, asking questions, and running polls or contests. It should be a dialogue, not one-way communication!
- Share educational content related to skincare tips, treatment options, and wellness advice.
- Don’t be afraid to get in front of the camera. For prospects, seeing the practitioners at your practice online can help to show your credentials and expertise, and build trust before clients even book an appointment with you.
- Utilize Instagram as much as you can. It’s a huge platform for med spas allowing them to showcase their services and expertise. Also, Instagram’s algorithm prioritizes video content, so it’s your golden key for success.
7. Collect customer feedback
Gathering customer feedback for your medical spa is crucial to improving your service offering and increasing customer satisfaction. It provides direct insights into what you’re doing well, and any areas that you need to polish up.
Addressing clients’ concerns nurtures a positive and personalized experience, leading to increased satisfaction and loyalty.
Some effective ways to collect customer feedback are:
📝 Online surveys or feedback forms to gather structured feedback from clients about their experiences. A smart way to do this is to use software that makes this part of your booking process, and sends feedback requests after every appointment. That way, you’ll have a continuous stream of reviews coming in – without any of the manual work!
📋 Feedback forms in your med spa, such as reception desks or treatment rooms, where clients can easily find and fill them. Also, you can add digital feedback forms on your website.
📢 Online review platforms and social media channels. Pro tip: Encourage satisfied clients to leave positive reviews and testimonials, and address any negative feedback or concerns, showing your dedication to customer care.
8. Leverage automation
Automation stands as a true game-changer that separates good and excellent med spas.
Using automated systems and tools is a smart way to ensure efficiency, better client care and solid revenue boost without working around the clock.
Many aspects of your med spa business can be automated: admin tasks, consent form requests, online booking, feedback and review requests (as we mentioned above), marketing emails, and the list goes on.
So, instead of you manually sending out pre- and post-care emails, the system does it for you. You can set up consent forms to be automatically sent to the client once a booking is made so you don’t lose track of who’s filled a form and who hasn’t.
You can create and schedule newsletters and promotional emails weeks or months in advance. Also, forget about manually sending recalls. The system allows you to set up recalls, customize when to send them and select target audience based on criteria, e.g. clients who haven’t visited in two months.
Efficiency and automation are at the core of Pabau’s DNA when it comes to streamlining med spa processes.
Pabau automations are specifically designed to help manage the workflow, save time, reduce no-shows, and keep busy med spas like yours running smoothly.
- Appointment reminders
- Automated after-care emails
- Automated consent and pre-care forms
- Marketing campaigns
- Deposits for no-shows & last-minute cancellations
…are just a few examples of Pabau automations that take your medical spa efficiency and revenue to the next level.
Boost your spa's sales effortlessly with Pabau
The more crowded the med spa business becomes, the harder it is to stand out and grow your business.
By taking a page from this guide and following these strategies, you’ll be well set to boost your med spa sales and grow your business.
It seems a lot, we get you. So that’s what Pabau is here for – to help take care of these tactics from start to finish so that your marketing is instantly much less manual. The result is streamlined processes, enhanced customer experiences, and ultimately increased revenue.
Interested to learn how Pabau helps you treat more clients without feeling under pressure or strapped for time? Explore how Pabau transforms medi-aesthetic clinics and med spas, and contact our sales team to see what it can do for you in action.
Book a demo today as the first step towards unmatched med spa success.
