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The Beatles sang Thank You Girl back in 1964, Alanis Morrisette sang Thank U in 1998, and Ariana Grande sang Thank U, Next in 2018.
In other words, saying thank you never gets old, which is why we’re talking about thank you messages for spas today.
Thank-you messages are a powerful tool to show appreciation for your clients.
Thoughtfully crafted and delivered thank-you messages can encourage clients to rebook, prompt them to recommend your clinic to others, or even leave you a glowing review. All of these things help to attract more clientele to the spa, given the significant influence of online reviews on potential customers.
Plus, thank you notes can also establish the spa as a business that genuinely cares about client satisfaction and overall customer experience. Let’s jump in!
Why send a thank you note?
Builds strong client relationships
For starters, sending thank-you notes to spa clients is a great way to build and strengthen relationships with your clientele. It creates a more personal connection and shows clients that their custom is valued.
Plus, according to an article in the Harvard Business Review, emotionally engaged clients are more likely to trust and stay loyal to a brand. Therefore, thank-you notes are crucial in building this emotional connection.
Enhances client loyalty
Sending thank-you notes to your customers can boost their loyalty.
Loyal customers visit more frequently and are more likely to use additional services, increasing their total spending with your spa. In fact, returning clients spend 60-70% more than new clients, who are five times more costly for your business.Â
Plus, one significant benefit of having loyal customers is the power of word-of-mouth. Satisfied, loyal customers are much more likely to recommend your spa to their network, enhancing your business’s reach and reputation.
Improves client retention
Studies have shown that acquiring a new customer is about 5 to 25 times more expensive than keeping an existing one. To further make the case, 82% of businesses agree that retention is cheaper than acquisition.Â
By sending thank-you notes, spas make a lasting impression that keeps the business on clients’ minds. This simple, cost-effective strategy increases customer satisfaction and encourages clients to return.Â
According to Bain & Company, increasing client retention rates by 5% can increase profits by 25% to 95%, underscoring the significant impact that seemingly small gestures like thank-you notes can have on the bottom line.
What makes an effective thank you message?
Now we know why you should send them, let’s dig into how. A high-quality and effective thank-you message needs certain elements to make it impactful…
Personalization
Forget generic messages. The most memorable thank you messages need to feel as if they were made specifically for the client you’re sending them to. Personalization makes each client feel valued and special.Â
Depending on the context, personalization can be as simple as using the client’s name in an email or note. You can go one step further by referencing specific points, past interactions, recent purchases of your products or services.Â
These small details make the message feel genuine and thoughtful.
Timeliness
Thanking customers in a timely manner significantly amplifies the impact.Â
Sending your gratitude directly after an appointment shows that you value the client, making sure they know that it’s a priority for you.
You can also schedule your thank you message for a special occasion for the client, such as a birthday gift voucher. And although sending a birthday message can be fully automated with the right software tool (and so is pretty hands off) it still feels like a personal and thoughtful gesture to the recipient.
Clarity and brevity
Clarity and brevity are also key to ensuring your message is effective and well-received. There’s no need to waffle – just get straight to the point.Â
Keeping it short and sweet shows you respect the other person’s time, while still clearly expressing your gratitude. It’s also worth thinking about handwriting if you’re sending a written note – make sure it’s legible!
A professional yet warm tone
Finding the right mix of professionalism and warmth can be a balancing act.Â
After all, they are still your clients… rather than your friends. Getting the tone right is crucial for creating thank you messages that really resonate.
The aim is to strike a friendly and sincere tone while still keeping things professional. This balance is key to building trust and mutual respect with your customers and making sure your thank you notes land well.
Expressing genuine gratitude
Number one rule: keep it real.Â
People can tell the difference between a routine thank-you and genuine appreciation, so make sure your thanks look and feel sincere. Referencing something specific will stop it feeling like a blanket ‘catch all’ message.Â
This helps to build a stronger connection with the person you’re thanking.
Encouraging future visits
While the primary purpose of a thank you message is, of course, to express gratitude, you also need to have your business head firmly screwed on.
Subtly incorporating a message along the lines of ‘See you next time’ can serve as a gentle prompt for continued engagement and custom.
This can be done by recognizing the guest’s choice to spend their money at your spa and thanking them for their custom. You can then extend an offer for additional services or hint at future specials or events coming up.
How to send thank you messages
You have a range of options for how you send thank you messages to your spa clients, from SMS, email, or even the old fashioned way – pen and paper!Â
SMS stands out for its immediacy and high open rates. Most people have their phones within reach throughout the day, making SMS an ideal method to ensure your thank you message is seen quickly.
Here’s why SMS could be your top choice:
- Instant deliverability: For a fast and effective way to express gratitude, consider sending a text message directly after an appointment.
- Short and sweet: You don’t always need to write an essay when it comes to thank yous. A short, concise message can be just as impactful.
- Convenience: Clients can read the message at their convenience without needing internet access, which is helpful for people on the go.
Email is another powerful way to send thank you messages, offering more space for a bit more detail. It’s also suitable for attaching a token of appreciation, like discount codes for future visits or even a gift voucher.Â
Here’s why email is beneficial:
- Professional appearance: Emails can be designed with templates that align with your spa’s branding, creating a cohesive and branded experience.
- Space for details: Unlike SMS, email gives you more room to elaborate, enabling you to share upcoming offers or special discount codes.
- Cost-effectiveness: Email campaigns can reach many clients simultaneously at a low cost, making it an economical choice for mass thank-you messages.
And for clients who prefer a classic, old-fashioned approach, you can adapt these thank-you messages into handwritten notes or thank you cards.Â
- Keep it concise, but don’t be afraid to add some personal touches. Mention specific details of their visit to make the note feel tailor-made.
- Include any additional tokens of appreciation, such as physical discount vouchers or pre-stamped loyalty cards, as you might attach in an email.
- In a digital age where everything is online, something handwritten feels quite personal. This makes it stand out, which works in your favour!Â
20 thank-you messages to send to spa clients
- “Thank you for choosing us for your spa day. We were thrilled to help you unwind and relax and we look forward to seeing you again soon!”Â
💡 Why it works: This message is sincere and gently encourages a prompt return visit, perfect for a new client’s initial experience.
2. “It was wonderful to see you back at the spa! Thank you for continuing to trust us with your care. We’re already looking forward to your next visit.”
💡 Why it works: Recognizing and appreciating client loyalty reinforces their decision to return.
3. “We’re so grateful for your kind words and thrilled you had a great experience with us. Thank you for sharing your review. We can’t wait to welcome you back!”Â
💡 Why it works: Acknowledges the effort taken to write a review and reinforces the positive feedback loop, encouraging future visits.
4. “Thank you for referring your friend to our spa. It’s the highest compliment we could receive. We look forward to welcoming both of you soon!” Â
5. “We’re honored you’ve chosen our spa package. Thank you for entrusting us with your well-being journey. We’re excited to get started!”Â
6. “Wishing you a peaceful and joyous [occasion]! Thank you for your continued support. We’re looking forward to another wonderful year together.”Â
💡 Why it works: Taking the time to mark a special occasion deepens the client-staff relationship, plus you can include special offers and discounts.
7. “Happy one-year anniversary with us! Your support over the past year has meant the world. Here’s to many more!”Â
💡 Why it works: Marks a milestone in your relationship and shows that you care about their ongoing business, making clients feel special.
8. “Thank you for your honest feedback. Your insights help us grow and improve. We’re grateful for your contribution to making our spa better!” Â
9. “Thank you for purchasing our spa gift card. We’re excited to extend our warmest welcome to the lucky recipient! P.S. Enjoy your 20% off your next service!” Â
10. “We noticed it’s been a while since your last visit, so we just wanted to say hi! Thank you for your past support, and we hope to have the pleasure of serving you again soon.”
💡 Why it works: Acknowledging a client’s absence in a caring manner – rather than being too pushy or salesy – can encourage them to return.
11. “We missed you at your last appointment and hope everything is OK. We look forward to rescheduling at a time that’s convenient for you. Thank you for your continued support.” Â
12. “Thank you for your understanding in moving your appointment time. We’re grateful for clients like you and look forward to making your next visit extra special.”
💡 Why it works: Things like double bookings happen. Showing appreciation for their adaptability and patience (if you do need to rearrange their appointment) can help to strengthen the client relationship.
13. “It was a pleasure showing you around our spa. Thanks for considering us for your self-care needs. We’re here to answer any questions you might have!” Â
14. “We noticed you’ve tried several different treatments with us. Thank you for your curiosity and for exploring all that our spa has to offer. We love having you as our guest!”
15. “Just a note to say we appreciate you choosing us for your spa needs. We’re looking forward to seeing you on your next visit!” Â
16. “Thank you for taking the time to get to know our staff during your visits. Your kindness and recognition of our team’s hard work mean so much to us all.” Â
17. “Congratulations on completing your series of wellness sessions! Thank you for allowing us to be a part of your wellness journey.” Â
18. “Thank you for choosing our seasonal special offer! We hope you enjoyed the unique experience. Let us know what you think – we appreciate your feedback.” Â
19. “Happy Birthday! Today is all about you. We’re so grateful to be a part of your special day. Please find a special gift voucher you can use on your next visit.Â
20. “Thank you for making us your preferred spa destination! As a token of our gratitude, enjoy a special 10% off on your next visit. It’s our way of saying thanks for being such a great part of our community. We can’t wait to treat you again soon!”
Discover how Pabau furthers your client retention efforts
A personalized thank-you message may be a small gesture, but it’s one that can lead to a high return on investment. Thank you messages are excellent for:Â
- Strengthening client relationships and rapport
- Enhancing loyalty through a strong brand ethos
- Improving retention and repeat businessÂ
With a practice management software like Pabau to help, the process becomes not only more streamlined and manageable, but also more effective.
Pabau can lift the weight off your shoulders in a number of ways. It includes a fully automated review request process, built-in email and SMS communication, gift vouchers, loyalty campaigns, retention automation, and lots more.Â
Looking to elevate client engagement and create a loyal client base, as well as grow your business? We can help! To learn more, book a demo today!
