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Ever thought of your med spa as a subscription service, like Netflix, only for revitalizing skin and spa treatments?Â
It might sound unconventional, but med spa memberships are a great strategy for boosting revenue and keeping your clients coming back for more.Â
Imagine reliable revenue landing in your bank account every month, on top of your existing earnings – all without needing to add any new services to your menu.
The magic lies in crafting the perfect membership packages, and that’s where we come in.Â
In this article, we’ll explore the world of med spa memberships, explain the different types of programs, and guide you through choosing the right one for your business.Â
So, let’s get started!
Different types of membership programs
When it comes to making med spa membership packages, there’s no shortage of creative ideas to explore.Â
But with these endless possibilities, why are we showing you just three membership program types?Â
Well, consider these the holy trinity of membership packages – the tried and tested options that have proven their worth time and time again.Â
After all, we’re not trying to reinvent the wheel here. That being said, let’s dive right into the first idea.
Client loyalty system
First off, let’s talk loyalty.Â
You want your clients to be raving fans of your med spa, right? What better way to encourage that devotion than by rewarding them for their continued business?
A loyalty system, in essence, is a rewards program designed to incentivize repeat business. It’s a way of saying “thank you” to your clients for choosing you time and time again. By offering points for various actions, you encourage engagement and create a sense of exclusivity.
A loyalty program can let clients earn points for many actions, such as:
- Booking appointments
- Purchasing products
- Referring friends
- Following your social media pages
- Booking appointments online
- Leaving feedback and writing reviewsÂ
Of course, the redeemable rewards for these points need to be appealing to attract customers to reach these milestones.Â
These rewards will depend on your specific med spa business and can range from discounts on services to complimentary treatments, exclusive access to new products, VIP event invitations, gift cards, or even special packages.
In a nutshell, with a loyalty program, you want to create a win-win situation – motivating clients to earn points and drive more business, while rewarding them for their patronage in the end.
Packaged services + discount membership
Next in our lineup of tried-and-true membership models is the packaged and discounted packages membership.
This approach blends convenience, affordability, and a touch of exclusivity, making it a popular choice for med spas.
At its core, a packaged services membership offers a set amount of services for a flat monthly charge. This fee is typically lower than if clients were to purchase the same services individually, creating an enticing incentive for them to sign up.
This model not only guarantees a steady stream of revenue for your med spa but also encourages regular visits as clients aim to utilize their bundled services.
To maximize the appeal of this membership, consider creating packages that combine your most popular services. These could include:
- Facials: From classic to advanced treatments, facials are always in high demand.
- Injectables: Offer packages that include a combination of Botox, fillers, or other injectables.
- Laser treatments: Hair removal, skin resurfacing, or tattoo removal packages.
- Body contouring: Include services like CoolSculpting or Emsculpt.
Take a look at an example of how this program can look like below.
By combining the ultra-popular Botox treatment into a monthly membership package, the packages in the example aim to provide both value and convenience to members. Clients will appreciate the ability to get their favorite treatment at a discount, while the added services in the package will help them address multiple concerns at once.
To add an extra layer of appeal, consider offering exclusive discounts or perks for your members. This could include early access to new treatments, priority booking, or special discounts on additional services or products.Â
Get this membership model right and it can be your bread and butter for boosting spa revenue.Â
The unlimited model
Finally, we have the unlimited model, a membership option that offers clients the ultimate in freedom and flexibility.
With this approach, clients pay a flat monthly fee for unlimited access to a specific set of services over a specified period. This model is particularly appealing to clients who value convenience and want the freedom to indulge in their favorite treatments as often as they desire.
The key to a successful unlimited model lies in carefully selecting the included services.Â
While offering unlimited access to every single service might not be financially sustainable, focusing on a curated selection can be a win-win for both you and your clients.Â
Consider offering unlimited access to treatments like:
- Express facials
- LED light therapy
- Microdermabrasion
- Chemical peels
- Dermaplaning
To have a successful unlimited membership program, it’s important to strike a balance between offering attractive services and ensuring financial sustainability.
So carefully analyze your costs and determine a monthly fee that covers expenses and consider implementing a fair usage policy to prevent overuse and ensure that all members have access to their favorite treatments.
How to choose the right type of program?
Now that we’ve explored the three main types of med spa memberships, you might be wondering, “Which one is right for me?” Â
The answer lies in understanding your unique circumstances and tailoring your approach accordingly.Â
In the next sections, we’ll guide you through selecting the most appropriate membership model based on three key considerations: client spending habits, top-selling services, and profitability.
Let’s continue.
Client spending habit
Understanding how your clients typically spend their money at your med spa is crucial in determining the right membership model.Â
For instance, if you notice that a significant portion of your clientele, say 30%, consistently opts for multiple services during each visit, a packaged services membership could be a perfect fit. This model caters to their existing behavior and incentivizes them to continue enjoying a variety of treatments at a bundled price.
On the other hand, if you have a segment of clients who primarily focus on one or two specific services, an unlimited membership for those particular treatments might be more appealing. This allows them to indulge in their favorites without worrying about individual costs, leading to increased satisfaction and loyalty.
Also, it’s important to recognize that client behavior can change over time.Â
You might notice clients are visiting less frequently. They might be feeling the pinch of inflation or feeling like they have less disposable income each month, leading them to cut back on med spa treatments.Â
By understanding these fluctuations, you can proactively adjust your membership offerings to better meet their needs – sometimes, a simple discount can do wonders.
In any case, align your membership offerings with your clients’ spending habits, and you’ll ensure that your existing clientele finds value and convenience in your programs.
Top selling services
Your med spa’s most popular services are a goldmine of information when it comes to crafting enticing membership packages.Â
These treatments are already proven winners, so why not leverage their popularity to attract and retain members? By incorporating your top-selling services into your membership offerings, you ensure that your packages align with client preferences and demand.
Across the med spa industry, some of the most popular services include:
- Botox
- Dermal fillers
- Laser hair removal
- Chemical peels
- Microneedling
If you offer retail products, consider tailoring your membership program to include them as well. If you have practice management software, you can easily run reports to identify your most popular products and services, providing valuable insights for designing your membership packages.
Brands like Skinceuticals have successfully implemented this strategy, offering a subscription-based membership that provides exclusive discounts and perks to members who regularly purchase their skin care products.
By bundling services and products, you create a comprehensive approach to med spa and wellness, offering members a convenient and cost-effective way to achieve their desired results.Â
This can lead to increased client satisfaction, loyalty, and ultimately, a thriving membership program that benefits both your business and your clients.
Profitability
Ultimately, the most crucial factor in choosing the right membership model is profitability.Â
It’s essential to calculate the potential revenue and cost implications of each option to determine which one offers the best margin for your med spa. This involves considering factors such as the cost of services, product costs, staff time, and any additional perks or discounts associated with each membership type.
For example, consider a referral program like the one shown below, where River Aesthetics offers both new clients and the ones that made the referral $50 credit if the new client get’s a treatment done at their clinic.
While this may seem like a significant expense, the potential for new clients and increased revenue can far outweigh the initial investment. And, after all, that $50 will still have to be spent in the medical spa so that will encourage clients to visit more frequently.
Remember, a well-designed membership program should never lose you money. So follow some of these tips for evaluating the profitability of different membership models:
- Track and analyze data: Monitor the performance of each membership type, including sign-up rates, retention rates, average revenue per member, and overall profitability.
- Calculate the break-even point: Determine how many members you need to enroll in each program to cover your costs and start generating profit.
- Factor in the lifetime value of a member: Consider the long-term revenue potential of each member, including repeat visits, product purchases, and referrals.
- Upsell and cross-sell: Encourage members to upgrade to higher-tier memberships or purchase additional services and products.
So, keep profitability in mind, and create membership packages that clients love that still bring in the revenue for your spa business.
Automate your membership program with Pabau
By now, you should see how the right membership packages can benefit your bottom line and delight clients.Â
To streamline your membership management and truly unlock its potential, consider using practice management software like Pabau.Â
Pabau simplifies this entire process and allows you to unlock:
- Recurring payments: Automatically charge client card details to renew their membership plans.
- Customization: Select services, number of sessions, membership duration (weekly, monthly, yearly), and pricing.Â
- Online sales: Sell your plans online alongside vouchers and products, allowing clients to purchase at any time.
- Membership management: Staff can view membership statuses and perks from client cards including things like when a client joined, the membership tier and balance, when the membership expires, etc.Â
By integrating Pabau into your daily operations, you’ll create a seamless experience for both your staff and your clients.Â
Take your med spa membership packages to the next level and book a demo with Pabau.
